CASE STUDY / HOSPITALITY
EL VAQUERO
18 locations. One year. A brand rebuilt from the inside out.
Brand Strategy / Marketing / Advertising / Media / Community Activation
+37
lunch sales
+42%
ALCOHOL SALES
RECORD
cinco de mayo
3
new locations
THE CHALLENGE
LOST IN A
CROWDED CATEGORY.
El Vaquero had history, heritage, and ranchero-style cooking, but the brand looked like every other Mexican restaurant. The story, quality, and local roots weren’t coming through in the public-facing brand.
THE CHALLENGE
THE BRAND HAD
FORGOTTEN ITS STORY.
El Vaquero had history, heritage, and ranchero-style cooking, but the brand looked like every other Mexican restaurant. The story, quality, and local roots weren’t coming through in the public-facing brand.
THE WORK
01
BRAND +
POSITIONING
Reframed El Vaquero around heritage, ranchero cooking, family recipes, and local identity.
02
MEDIA +
CONTENT
Photography, video, campaigns, food storytelling, and content.
03
DIGITAL +
ADVERTISING
Website, local messaging, campaign development, paid media, and seasonal promotions.
04
COMMUNITY +
EXPERIENCE
Building lasting relationships through experiential events and community-led brand advocacy programs.
THE WORK IN MARKET
pHOTOGRAPHY & cONTENT
"Muchas Gracias for record sales overall but also during our Cinco de Mayo campaign! We've also exceeded our KPI's with both lunch sales...up 37% and alcohol sales...up 42%. We stayed ahead through the pandemic thanks to their digital campaigns and advertising."
Fernando Morales, Co-Owner, El Vaquero Mexican Restaurant
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